1-800-BETS OFF: Be #1 at Getting Help

This session will take participants through the qualitative research used to create the current 1-800-BETS OFF campaign, and how to best use the materials to assist prevention, treatment, and responsible gaming efforts.

Objectives

  • Learn about the steps in the qualitative research process
  • Learn how the research impacted campaign design
  • Understand how to utilize and leverage key messaging.

Presenter(s)

Scott Samoleski

Customer Strategy Lead/Vera Causa, Inc.

Date / Time
Wednesday, February 24, 2021 - 10:00am to 11:30am02/24/2021 10:00am 02/24/2021 10:00am 1-800-BETS OFF: Be #1 at Getting Help

This session will take participants through the qualitative research used to create the current 1-800-BETS OFF campaign, and how to best use the materials to assist prevention, treatment, and responsible gaming efforts.

Objectives

  • Learn about the steps in the qualitative research process
  • Learn how the research impacted campaign design
  • Understand how to utilize and leverage key messaging.
America/Chicago public

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